The DiSC Personality Test: Build a Strong Team & Loyal Customers


Looking to Build a Powerhouse Team? Devoted to Keeping Positive Client Relationships?

Consider tapping into the DiSC Personality Test. It’s an incredibly insightful tool used by over 1 million people every year. In fact, I rarely come across a successful business owner who doesn’t benefit from taking the DiSC Personality assessment.


DiSC helps to identify four different personality types, which helps us better understand human behavior in various situations. It also pinpoints our strengths and weaknesses. Businesses can and should leverage this information as it improves communication, team dynamics, and productivity. Furthermore, it can enhance client and vendor relationships once you understand an employee’s DiSC style.

Start Communicating More Effectively

The DiSC theory proves that observing how your client communicates – and knowing how to adjust to their communication style accordingly – is an important step to solidifying any business relationship. When you increase your number of authentic customer relationships, you instantly have a more loyal customer base.

Let’s Use the “D” Profile as an Example


As you can see, this person is talented at taking charge and getting things done. If a client or vendor of yours leans heavily to the “D” category, it’s to your benefit to be clear, brief, and organized with an agenda. This style of communication saves you from wasting your client’s time on long meetings or lengthy emails.

Now, Let’s Use the “I” Profile as Another Example…


You’ll win over this client by creating an atmosphere of excitement, fun, and variety. Try inviting this customer out for a cocktail, or to an event to build a personal relationship. This may even be how you have your meetings. Even though they are a seemingly informal personality type, make sure you summarize in writing who is to do what, where, and when.

DiSC Improves Team Dynamics

Do you wonder how some business owners seem to hire – and retain – the best people? You can only assemble a “dream team” if you know what’s missing from your current team dynamic.  What type of personalities need to come together to feed your business goals? If you recognize this early on, you’ll be successful at managing your team (and any conflicts that come up!).

Here are some other benefits for your team:

  • Develop effective managers, supervisors, and leaders
  • Train a powerful sales force
  • Improve customer service
  • Help with change and conflict management

If your business partner’s personality leans toward “S”, you may find the following qualities in their communication style.

Action-Coach-DISC-Personality-Business-CoachingWith this personality, it’s important to support their feelings by showing personal interest and actively listening. While it’s not always possible, offering guarantees and personal assurances will satisfy their concerns.

What if you, the business owner, is a “C”?

Action-Coach-DISC-Personality-Business-CoachingHelp your team be successful at communicating with everyone on the team, including you. If you lean “C”, you most likely need time to think, and need others to be comfortable with silence. You expect others to demonstrate with actions rather than words, so perhaps it’s time to get rid of unnecessary written forms of communication.

Using DiSC Puts You At A Different Playing Field


Utilizing your DiSC results means that you can stop wasting time with a communication style that doesn’t resonate. As a result, applying this knowledge to your business strategy allows you to play at a different level, which inevitably makes you a better business owner.

It’s important to note…

The DiSC model provides a common language everyone can use to better understand themselves and adapt their behaviors with others. Certainly, maturity, education, and life experiences are all factors in our leadership and work styles. And, depending on the situation, we can exhibit one style more than another, as we are all a blend of these four traits.

What I do I like best about the DiSC Personality Test? This information can change an entire business strategy, for the better. If you’re ready to see an improvement in communication, team dynamics, and productivity, book your Business Coaching session with me today. 

It’s time to raise your standards.

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